Just like the digital marketing world is dynamic in nature, SEO techniques are evolving and constantly changing. Some companies remain stuck to the old web practices, even when the search engine criteria change. SEO providers with the best SEO agency in Texas know what it takes to run an effective digital marketing campaign.
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Here are some mistakes to avoid:
- Not Doing Proper Keyword Research
You need to find only those keywords which are relevant to the content on your site. So, you shouldn't choose the keywords to target in SEO blindly. Do proper research for relevant keywords instead.
- Keyword Stuffing
It simply means a way of optimizing content on site by repeating keyword phrases too many times. This is no longer a smart idea. In fact, stuffing the keywords too many times can be harmful.
- Using Duplicate Content
Only original and quality content is favored by Google. After its Panda update in 2011, Google has started penalizing the websites with duplicate content. Make sure that you've only fresh and informative content on your website.
If you want a visitor to spend a lot of time on your website, you'll have to take care of the above mentioned points. SEO takes time to give you desired results in the long run.