You organize events and you need instructors to make them special. But how do you choose the right person for the job? This can be a very difficult decision to make if the event is focused on a specific topic and you are looking for someone who has experience or knowledge in a certain area.
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You also need to decide what the purpose of your event is; Do you want to spread knowledge, have fun, inspire, or raise money? These types of decisions can make or break your event because the wrong speaker can not only ruin the day / night itself, but also leave guests with bad memories of your event.
First, you need to find speakers who have experience in a topic or sector related to your type of event. For example, if your event is a fundraiser for young people looking to become athletes, look for sports stars who need to raise money for sponsorship.
If you're having a business lunch, your keynote speaker may be someone in the business community with links to your specific area of business. It's important to make sure there is a difference between your event and the keynote speaker.
It is equally important to make sure that the person you choose can speak in front of a large crowd. Just because you choose a celebrity or someone to appear in the media doesn't mean they are comfortable in public.
Ask them to visit you for a test run or ask for footage of previous events they did. This will give you an understanding of how well they speak and whether or not they are audience focused.